Discover Gainline Digital

Built out of a partnership in eCommerce for global rugby's biggest events — now bringing that same discipline to creator merch.

At Gainline Digital, we believe every creator's audience deserves a real business behind it

Our Mission and Story

Gainline Digital grew out of a partnership working eCommerce for some of the world's biggest rugby events — high-stakes, high-visibility, zero room for guesswork. We bring that same standard to Shopify merch operations for creators.

We work with influencers, podcasters, and YouTubers who have an audience and want a real store behind it — not a bolt-on print-on-demand page.

From product sourcing and store builds to email marketing and paid media, we handle the parts of commerce that creators don't want to — so you can keep making the content that built your audience in the first place.

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Why Creators Choose Gainline

We understand creator commerce because our background is in commercial partnerships around personal brands and live audiences — not generic eCommerce.

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Built on real work in a niche we actually understand

150+

Merch Drops Launched

Built for podcasters, streamers, and YouTubers across every niche.

40%

Avg. Repeat Purchase Rate

Fans who buy once tend to come back for the next drop.

8 Weeks

Average Time to Launch

From first conversation to a live, sellable store.

Our Values

The same principles that mattered on rugby's biggest stages, applied to building your store.

Innovation

Staying ahead of what's next in creator commerce.

Transparency

Straight answers on what's working and what isn't.

Results-Driven

Focused on real revenue, not vanity metrics.

Collaboration

Your audience, your brand — we build around both.

Meet the Team

The people behind your store, sourcing, and campaigns.

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Founder

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Store & Merch Strategist

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Client Success Lead

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Got an audience? Let's build the store it deserves.

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Store Growth

Merch Strategy